Real Estate Agent

Goals
– Show new listings to prospective buyers
– Show existing listings to prospective buyers
– Increase “brand” awareness for her company and personal name
– Create an easy experience for a prospective buyer to find information about for sale properties
– Tell the homeowners story to sell the house (i.e. renovations, etc.)

Home Buyer

Goals
– See houses for sale nearby
– Find out more information about houses visited
– See before and after photos of renovations/work completed
– Connect with listing agent for houses listed
– First to know about new properties for sale

Restaurant Manager

Goals
– Resell advertising space for companies to advertise on mobile app
– Show relevant content while customers sit down to eat
– High click rate on content displayed
– Serve content dynamically

Car Dealer

Goals
– List car specials for customers on lot
– List service specials for customers on lot
– Promote brand
– Increase sense of tech/innovation

Unmoderated Testing
Observation (Free Exploration)
Visual Affordance Testing
Scenario Testing
Task Specific Testing

After initial prototypes were created, I leveraged unmoderated testing techniques to experience how different users interacted with the application. Our test included real estate agents, homeowners, prospective buyers, restaurant managers and car dealership owners. Each subject provided a variety of insight relative to their industry.

This testing was leveraged once again after wireframes were refined.

A/B Testing

Initially creating multiple iterations of the prototype and navigational architecture allowed for A/B testing with all of the primary target groups. By utilizing multiple iterations and users for testing, I was able to quickly and effectively rule out past solutions that did not provide the highest end-user experience.